Chivas 25 Launch

The Chivas 25 Club is – a celebration of an elite brotherhood of premium consumers who appreciate the finer things in life and have an affinity for consuming luxury goods. Chivas prides itself on being a globally recognised luxury blended Scotch whisky brand, with Chivas 25 Year Old representing the pinnacle of luxury in the brand. Chivas is available in a 12 year old, 18 year old and 25 year old expression, and the Chivas 25 club is a celebration of the best of the best. There are 5 premium outlets around Jo’burg that each have a Chivas 25Club stand which have been  hand selected. How the campaign works, is that these stand holds 5 bottles of Chivas 25 Year Old. As mentioned, there are 5 of these stands around Jo’burg, so that totals 25 bottles. That means there are only 25 chances to become a member of the exclusive Chivas 25 Club for 2010, and to do so, you simply need to be one of only 25 people in the country to show your appreciation for the finer things in life, by purchasing a bottle of Chivas 25 Year Old at one of the 5 venues – or more specifically, one of the 5 people who purchases their bottle of Chivas 25 Year Old. The elite 25 consumers who purchase a bottle of Chivas 25 in the relevant outlets will have their names put up on a bronze plaque below “their bottle”, specifying the date that they made their purchase, celebrating and profiling them as an exclusive member of an elite club of people who appreciate, and can afford, the finer things in life. These stands has been designed so that it can serve as a bottle-keep, which means that you can savour your purchase over time and it can remain behind lock-and-key until your first bottle is finished – you will then obviously have the option to purchase another bottle, or alternatively we will then display a full bottle in your space as a celebration of your membership of the Chivas 25 Club for the rest of the year, with your name remaining up for the entire year on the plaque.   The celebration of your exclusive status will not end there – we will ensure that you receive VIP preferential treatment at all Chivas events throughout the year, which I will personally take charge of in a hands-on manner, and this will culminate in an ultra-exclusive Chivas 25 Club event at the end of the year, the details of which I am not able to disclose – suffice to say that if you want to know about it, you have to be there, and there’s only one way to be there – by being one of the 25 members of the exclusive Chivas 25 Club! The price per bottle has been fixed at R 15,000 in all 5 outlets, so irrespective of which outlet you purchase your bottle at, the cost will be the same – no need to shop around –

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12/6/10

by Zuki. Ndungane